DESCRIPTIVE DOMAIN NAMES ARE MARKETING GOLD

Why are Descriptive Domain Names so important?

Regardless of the trading name of any business, when it comes to descriptive domain names, customers identify with them across an entire business sector. Your trading name may no longer be enough, securing descriptive domain names that capture key aspects of your market is becoming vital to protect your future business prospects.

Customers find it much easier to remember descriptive domain names, as they clearly represent the products or services they are looking for. As every descriptive domain name is unique, then owning them becomes a key marketing advantage over your competitors. Even if you don't have web sites at your descriptive domain names, you've at least prevented your competitors from owning them, which means you have protected your future internet business strategy, and in a way which cannot easily be challenged.

One of the biggest mistakes you can make is to think that the .co.uk extension has a greater appeal for use than a .org.uk extension as part of your online business strategy. Not true, the important factor is the .uk extension. Google, Bing, Yahoo, etc will see all the sites on these extensions. If you take a look at the example tables below of both extension types, you'll quickly notice how important 'virtual real estate' is to the businesses owning these domain names!

Companies who re-direct descriptives to their own sites:

Descriptive Extension Re-Directs To.. Registrant
auto .co.uk www.auto.de Unister GmbH
email .co.uk www.teleperformance.com MM Teleperformance Ltd
flooring .co.uk www.polyflor.com James Halstead Ltd
gas .co.uk www.britishgas.co.uk British Gas Trading Ltd
house .co.uk www.britishgas.co.uk British Gas Trading Ltd
job .co.uk www.jobsearch.co.uk The Hotgroup plc
camping .org.uk www.ukparks.com British Holiday & Home Parks Association
gap .org.uk www.latitude.org.uk GAP Year Travelling
lighting .org.uk www.display-lighting.com Display Lighting Ltd
match .co.uk www.match.com Meetic
monopoly .co.uk www.hasbro.com Hasbro, Inc.
pregnancy .org.uk www.careconfidential.com Care Confidential
sims .co.uk www.capita-cs.co.uk Capita Business Services Ltd
tigers .co.uk www.leicestertigers.com Leicester Football Club
toys .co.uk www.toysrus.co.uk Geoffrey, Inc.
wiggle .org.uk www.bellydance.org.uk Dance

Companies who use descriptives as a main web site:

Descriptive Extension Re-Directs To.. Registrant
camping .co.uk www.camping.co.uk Sports plc
cats .org.uk www.cats.org.uk The Cats Protection League
cosmetics .co.uk www.cosmetics.co.uk Swallowfield plc
diabetes .org.uk www.diabetes.org.uk British Diabetic Association
dispensers .co.uk www.dispensers.co.uk Rainbow Cleaning Ltd
earth .org.uk www.earth.org.uk ExNet Ltd
elephant .co.uk www.elephant.co.uk Admiral Insurance Services Ltd
extensions .co.uk www.extensions.co.uk Hair Extensions Solutions Ltd
flowers .org.uk www.flowers.org.uk Flowers & Plants Association
jewellery .org.uk www.jewellery.org.uk The British Jewellers' Association
job .org.uk www.job.org.uk Localjobs.co.uk
laser .org.uk www.laser.org.uk UKLA
massage .org.uk www.massage.org.uk Academy of Natural Health
music .org.uk www.music.org.uk Music Festival Information
stickers .co.uk www.stickers.co.uk Mercian Labels Ltd